Marwan Sabbagh, MD, from Barrow Neurological Institute, Phoenix, AZ spoke at the Biogen symposium at the Alzheimer’s Association International Conference (AAIC) 2017, London, UK about the importance of non-pharmacological approaches in treating Alzheimer’s disease. He demonstrated the strength and effect of using non-pharmacological interventions and emphasises how physicians need to adopt a multimodal approach when devising management plans.