It is important to encourage and retain gender balance in all fields, including science. As an advocate for women in science, Julie Williams, BSc, PhD, from the Dementia Research Institute at Cardiff University, Cardiff, UK, discusses her thoughts on the subject. Prof. Williams highlights the importance of encouraging, supporting and retaining women in science, emphasizing the need for this to see more representation by women in senior scientific roles. This video was recorded at the Alzheimer’s Research UK Conference 2018, held in London, UK.